“Second Home” is an innovative, across-category PanHellenic program that was initiated in 2016 by Kotsovolos. The program gives to electrical and electronic devices’ owners the opportunity to offer their old or unused appliances to a second home and thus help a family that truly needs them.
Kotsovolos handles the entire process, by arranging the free pick-up of the electrical/electronic device, proceeding to its check, disinfection and repair. Following its liaison with Local Authorities Kotsovolos delivers the devices to families in need.
The need for systematizing Kotsovolos’ CSR programs emerged following the increasing needs and expectations of Greek society the last years.
Kotsovolos has a leading role in the electrical and electronic devices’ recycling for the past 8 years, ensuring their correct disassembly and the environment’s protection. In case the collected or delivered devices are repairable then they could be given to a family in need and they can give again life to their “Second Home”.
The successful implementation of the “Second Home” program demanded the company’s internal and external organization by building partnerships with competent bodies and stakeholders (state, municipalities) and helping people facing difficulties.
Key audiences/ actions
Stakeholders: One to one communication with a number of Municipalities (Athens, Thessaloniki, Komotini, Ioannina and recently Chios)
Media: Press conference with a number of journalists from tech-financial and business sector. Mayor of Athens and Vice Mayor of Komotini were the key guests and speakers to the press event, along with Mr Athanasopoulos, Kotsovolos’ Vice-President.