When strategy meets creativity.
"Gravity The Newtons" is an independent communication and public relations agency.
Corporate Communications
- Consulting & corporate strategy development
- Creation of corporate identity
- Strategy development for enhancing executives' image
- Strategy and campaign management
- Analysis of the environment and strategic positioning of the company
- Research and evaluation strategy
- Project review
Media Relations
- Define business goals (e.g. build awareness, investors search, brand building, acquisitions etc.)
- Strategy development
- Online & offline media selection and targeting
- Evaluation through monitoring / listening
- Executives' media training
Corporate Responsibility
- Evaluation of current developments and advisory services on environmental issues, human rights issues etc.
- Identify priorities and link them to business goals
- Announcement of activities to NGOs, journalists and various groups accordingly
- Development of CSR Policies & procedures manual
- Define and execute activities
- Writing and distribution of the annual CSR report
Consumer and Brand PR
- Communication strategy
- Message creation
- Media coverage on traditional media
- Online communication plans, social media & blogs presence that turn consumers to brand ambassadors
- Influencers marketing
- Publicity monitoring & evaluation
A good PR story is infinitely more effective than a front-page ad.
Richard Branson
Public Affairs
- Strategy development
- Society "training"
- Opinion leaders selection
- Influencers' approach & engagement strategy
- Monitoring & Analysis of the political and business environment
- Analysis of stakeholders groups' tactics and intentions
- Build alliances & activate groups
- Digital advocacy
- Benchmarking
Internal Communications
- Internal research on all levels
- Proposals on improving cooperation and execution of projects
- Tactical internal communication
- Consultation on recruitment tactics
Event Management
- Creative idea and concept development, design of creative material
- Venue selection and decoration, production specifications
- Photo shooting, video coverage, live reporting through social media
- Development of CSR Policies & procedures manual
- Press coverage
- Social media strategy and content creation
News is what somebody somewhere wants to suppress; all the rest is advertising.
Lord Northcliffe
Online Reputation Management & Digital PR
- Online strategy development
- Selection of influencers
- Ongoing “listening”, real time response and handling of negative comments
- Tactical evaluation of online presence and strategic directions
Press Events
- Creative idea development
- Online & offline media selection and targeting
- Design and sent of visual and creative material (save the date, invitation, press kit)
- Press coverage of the event
Financial Communications
- Strategy development for B2B & B2C communication
- Financial journalists’ connections
- Company / CEO reputation management
- Issues management / Crisis management
Crisis Management
- Risks assessment and evaluation (proactive & reactive actions)
- Crisis plan and manual
- Crisis management simulation
- Media training
- Monitoring company’s image
- Management evaluation
- 24/7/365 monitoring report